Campaigns
& Research
From original research to demand generation campaigns, I create content programs that drive pipeline while building long-term brand equity. These projects show my ability to own a campaign end-to-end—from concept to execution to results.
monday CRM: CRM Care Campaign
Helped develop full campaign for monday.com including ebook, video series, and website content focused on the emotional toll of bad CRM systems. Drove thousands of leads and received significant industry attention.
Walnut: Full-Funnel Demos
Created and managed this Walnut campaign from start to finish. Wrote this strategic report, then created social campaign, newsletters, and all promotional materials. Drove hundreds of high-quality leads.
Salesricks website revamp
Worked with the design team to redesign and restructure Salesbricks’ website and inbound flow. Simplified their messaging, clearly explained their value, and increased their conversion rate.
