Campaigns
& Research
From original research to demand generation campaigns, I create content programs that drive pipeline while building long-term brand equity. These projects show my ability to own a campaign end-to-end—from concept to execution to results.
monday CRM: CRM Care Campaign
Helped develop full campaign for monday.com including ebook, video series, and website content focused on the emotional toll of bad CRM systems.
Walnut Product Report: Full-Funnel Demos
Walnut’s Evil Twin
A Twitter persona (@BadNutsss) I invented that publicly “feuded” with Walnut's main brand account. The concept was organically cited by industry thought leaders as an example of breaking through B2B category sameness.
