Brand Concepts
& CreativeS
I build brand concepts that become signature assets. At Walnut, I created multiple creative formats—from the Evil Twin Twitter persona to The Walnut Museum art meme series—that defined how the company showed up in their category.
The Walnut Museum
A classical art meme series I created and ran for over a year, targeting sales professionals. What started as a few memes became a standalone brand extension with its own LinkedIn presence.
Walnut's Wall of Fame
A customer testimonial creative system that earned organic recognition from marketing thought leaders as a benchmark for B2B creative differentiation. Featured in Adfolio's curated collection of top B2B ads.
Walnut’s Evil Twin
A Twitter persona (@BadNutsss) I invented that publicly “feuded” with Walnut's main brand account. The concept was organically cited by industry thought leaders as an example of breaking through B2B category sameness.
